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LinkedIn is also an effective tool for the sales force who will be able to easily identify any opportunities as soon as they arise. Below, the 5 fundamental steps to discover and exploit all the potential of account based marketing on LinkedIn . 1. Define what account based marketing means for your business Although it is one of the most used terms today in the B2B sector, it can often have different meanings for different people. The first thing marketing needs to do is align with sales on the meaning and goals of this strategy. Download the ebook There are two types of ABM.
One to one: treat multiple different accounts as if they were separate markets and then wedding photo editing service develop B2B strategies tailored to each one . A strategy of this type must focus on a small number of accounts that sales has identified and classified as significant opportunities for the company. One to many: develop activities for a larger list of accounts with specific characteristics in common. In this case, personalized marketing initiatives can be activated for different types of interlocutors with a key role in the target company.
In both cases, communication between marketing and sales is essential to understand which approach to adopt and which accounts to target. 2. Make a list of priorities It is not possible to create an account based marketing plan without having a clear idea of the value and potential of the different accounts . Marketing and sales must work together to establish common goals and priorities, in order to develop a shared list of target accounts. It's important that both teams are aware of why each account is on the list and what goals they want to achieve.
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