Conduct market research

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Consider Mastercard's "Priceless" campaign. summary Marketing tactics revolve around product, price, location, and promotion. These are part of the well-known marketing mix , or “4 Ps of marketing.” As you may have noticed, most of the above tactics focus on the promotional part. Because it should be common sense to create products that meet the needs of your audience and optimize your pricing to maximize profitability. That being said, all the "P's" are essential, but marketers tend to focus on the promotion part and ignore the rest. Please don't do that. Conduct market research and create a solid marketing strategy based on it, focusing on all four P's. Do you have any questions? Hit me up on Twitter .



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