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Amazon and Google aren't effective brands. They certainly are. So, there are some intangibles at play here. We have identified several principles that we will tell you below, their implementation will help you move towards creating successful and memorable product branding. . Strong product branding differentiates itself from the competition (even internally) First, strong product branding creates differentiation. When you see any Pepsi product (the family of soda product brands, not the parent company), you instantly know it's a Pepsi product.
Even if it's that weird new Zero Sugar Mango or the failed Crystal Croatia Phone Number List Pepsi, within seconds we know they're Pepsi drinks. We are not confused for a second that Pepsi is a Sprite or a Coca-Cola or a beer. This differentiation is essential with the competition. If you're creating a new cola, you wouldn't think of using a red can with a cursive font, would you? But this is also important within the brand itself. Let's look at OtterBox, for example. The company's main product area is phone cases. Its first two popular product brands were OtterBox Defender and OtterBox Commuter. We think they are both very strong product brands.
The Defender is the bulky, ultra-durable case that protects phones from almost anything. The Commuter is a slimmer protective case, but designed primarily for (can you guess?) travelers. Consumers are not usually confused. But from there, things fell apart a bit. Later series include Symmetry, Aneu, Figura and Lumen. You can guess what some of those are, but neither of them speak with the clarity of the original two. The differentiation is not that strong. branding . Strong Product Branding (or sub-brand) boils down to a sub-market Let's delve into Pepsi products. When you see Pepsi Zero Sugar, you also quickly know what's happening ( spoiler alert: there's no sugar). At first glance, people might think this is bad.
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