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Already our clients, says Klaudia Gurbin Senior SEM Specialist at Harbingers. SEO: Changes to Google algorithms and what they mean for your website Google algorithm updates: This year, Google carried out four major updates, the so-called Core Update, with the last November Google Core Update ending on November , . This is an important time for every website owner and marketer to review their search engine results and adjust their SEO strategy. What to do if you notice drops in visibility First of all, verify the following  points,


as Google focused on them during the November update: EpertiseEpertise - This is one of the EEAT factors that Google has been focusing heavily on for some time now. Pay attention to whether the content on your website is created by eperts in their Middle East Mobile Number List industry who ensure the reliability of the information. Content quality - Verify whether the content on your website fully covers a given topic and contains the so-called added value, e.g. a summary in the form of a table, a self-epared chart or diagram. Technical SEO Aspects Make sure all necessary URLs in your website structure are available for indeing. Check if they are also in the sitemap. Photo . The graph shows the dynamics of changes in search results. During updates,





changes in the SERP can be large, as shown in this chart. Source: :serpmetricsflu December ,  also marked the end of the Google November Reviews Update . It was a unique long-term update, its rolling period was  days. Interestingly, this is the last directly announced update of this type. Subsequent updates to reviews and opinions will be made with some regularity and continuity, and Google states that they will no longer be announced in its announcements. This means that changes in the visibility of your website related to reviews will happen in real time , and not after .