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How did Castorama work on its local SEO to make itself more visible? To boost the omnichannel visibility of its 92 points of sale, in a post-Covid context of reopening physical stores, the Castorama brand, accompanied by Jellyfish, has focused on SEO. Result: SEO visits to the site's store pages were multiplied by 6.

104 Shares linkedin sharing buttontwitter sharing buttonfacebook sharing button 2020. End of Iceland Phone Number confinement linked to Covid-19 and reopening of stores . The Castorama brand (Kingfisher group) is wonderingabout the “drive-to-store” levers to activate to bring customers back to the store. Supported by the Jellyfish agency for 4 years, the Kingfisher group (Castorama and Brico Dépôt) is already implementing activations on social networks - live shopping for Brico.




Dépôt - and an SEO referencing strategy for Castorama , but decides, at given the context, it is time to go a step further in digital to strengthen the visibility of the Castorama brand in local searches on Google (store + city), in terms of products and services. closevolume_off “SEO is a crucial digital marketing lever to better respond to customers, contextualizes Christophe Coppenolle, Head of digital and media at Castorama, but complex.