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Messengers are a direct communication channel, where messages are delivered almost instantly and there are no competitors in the dialogue field - only the business and your client. This is a huge advantage.
Our clients' experience shows that messenger marketing can be very effective: providing an average open rate of 85-90% and an average response rate of 25%. But to achieve this, it is important to avoid common mistakes at all stages of working with mailings. We figure out where you can stumble and how to avoid it.
We wrote this guide together with our partner Irena Pavlova, an internet marketer and head of the digital agency Smart Communication .
Method 1: Send a mailing to a purchased database
Work with mailings begins with collecting a database, and this is an USA WhatsApp Number Data important stage. Often, entrepreneurs or inexperienced marketers strive to “bang” a mailing on a large scale and buy databases instead of painstakingly collecting them. But purchased databases often contain only general numbers of organizations, and not direct contacts of users.
Also, the numbers may no longer work or be wrong. In this case, there is a 99.9% chance that you will just waste your money. So, it is better to spend resources on collecting and segmenting your own base, rather than buying someone else's.
Method 2: Send spam mailings
Nobody likes numerous and annoying messages. They distract from work and simply get in the way. Often, companies try to “take” the number of messages, but get the opposite effect. Users get irritated, unsubscribe from the channel, or even send complaints about spam. Large market players have already understood this trend and try to send mailings to clients no more than a couple of times a month.
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