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The final stage of comprehensive brand image building is target branding. The branding agency presents the client with a full set of marketing materials, consisting of the name, logo, visual identification of the brand. In accordance with previous arrangements and the scope of cooperation, the client may also receive: carefully developed development strategy , advertising creations, website creation , social media activity schedule, product packaging design. What is rebranding? with the comprehensive introduction.
New brands to the market. However, that's not all. The second area of activity of professional branding companies is rebranding. Rebranding is the process of modifying all or some of the selected elements that make up the company. This is a kind of refreshing photo editor the image, which can be useful in the case of expanding operations to new markets, changing the market strategy, changing the owner, entering the stock exchange. It is also a good solution when serious problems appear that disturb the proper functioning of the company, negatively.
Affect its recognition and make it difficult to generate satisfactory profits. The purpose of rebranding is to give the brand specific features, strengthen its specific advantages or consciously emphasize the changes that have taken place in the company. As a result, evoking new, more positive feelings related to the brand or adapting it to new circumstances. Check Rebranding is a new opportunity for the brand, but also a significant risk. The new image may not appeal to the recipients, and instead of helping, rebranding will only harm the company's operations.
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發表於 13:04:18