What is user experience and how does it impact your sales Equipe

Aysha000

Flammo Por Equipe Flammo December 16, 2017 Anyone who works in the field of marketing management has already heard about the importance of user experience (in English, User Experience – UX) for the success of a business. However, although the topic is known, there are still doubts about its real meaning and, mainly, about how to implement it on a website. This is because, today, as important as having a presence on the web is having a page that helps convert more.

Believe me, your potential customers don't just want price, they are also looking for a website that offers good navigation. And the truth is that no user wants to wait for a website to load, especially Europe Cell Phone Number List in a scenario dominated by the boom in mobile devices . In today's post, we will help you understand what user experience is and how it impacts your sales. Prepared? After all, what is user experience? User experience encompasses all points of contact a customer has with some element of the brand, from a piece of marketing to a product.



In other words, it is a person's experiences when using your product or service and this also includes the emotional part. In e-commerce, for example, the intention is for the user to feel comfortable and at ease when purchasing from your store, right? When a visitor accesses your website and is satisfied with the experience, the chances of them returning to the page, making one or more conversions and even recommending the company to their colleagues increase significantly. Briefly, the 4 pillars of user experience are: usability: the website must be simple to navigate; usefulness: the content needs to be useful, in addition to being available to the user; accessibility: access to the material must be facilitated; functionality: the page needs to fulfill the objective for which it was designed.