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The thing about large SEM agencies is that they can afford to employ very good advertising specialists. On the other hand, the scale of operations did not allow these specialists to focus on every project. Typically, the best ones focus on a few key clients, and the rest of the clients are handled by less experienced employees. The organization's extensive knowledge, presence at conferences, etc. may not translate into the quality of services. Specialists of a large knowledge, do not always have enough time to focus on a given project. We are often contacted by clients served by large.
SEM agencies. Usually but not always , advertising accounts are run chaotically, without a photo editing servies carefully planned strategy, or the advertising is directed to the home page. This is one of the main reasons for the lack of profitability in Google Ads lack of a plan. Launching advertising is simple, but doing it in accordance with the client's strategy requires time that large SEM agencies do not want to devote. Costs of cooperation with a large.
SEM agency Regarding the costs of cooperation with a large SEM agency, I have one conclusion. The amount of remuneration with such an agency does not correspond to the quality of services. Based on conversations with our clients, I can say that it's a complete lottery. There are good services for reasonable money, but there are also poorly conducted campaigns that cost the client a lot.
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