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Website security and positioning The security of the website, data and transactions is very important both for you, as the website owner, and for the users. Information about cookies, the GDPR clause, and an certificate are essential. The lack of a valid certificate is information to Google that the website is not properly secured in such a situation, the user sees information about a potential threat even before loading the website. Problems with implementing security on the website or the inability to do so will result in less credibility of the website and no increase in organic search results.
Website responsiveness and positioning. The responsiveness of a website , ecommerce stores , and online portals is another ranking factor . Users use phones and tablets to search for virtually everything on the Internet from information on a given topic to specific products photo retouching and services. A responsive version of the website that does not work properly means a loss of customers. Let's also remember about the MobileFirst Index. This is an algorithm that indexes of the website first. Content and positioning Anyone who has even a slight interest in the positioning of a website or online store knows perfectly well how important content is.
Welloptimized category descriptions , blog articles , and product descriptions are a priority nowadays. The texts should be unique , contain keywords in appropriate density, and have welloptimized headings . It is also important that they are implemented regularly and that they are pleasant to read spacing, light on the page, bullet points. With older CMSs, we may encounter problems with content implementation, optimization, updating, and unaesthetic appearance of the text. All this means that despite investing in positioning, we will not achieve satisfactory results.
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發表於 13:21:17