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I am part of the millennial generation, and if you are between 25 and 34 years old, then we are in the same boat., the main symbol of the New Year is a traditional feast. And the main dish of the festive table is Olivier, although personally I would choose herring under a fur coat) Also, 66% of millennials surveyed prefer television programs, while 38%, which is the highest figure among generations, cannot imagine a holiday without watching TV series. 45% plan to spend time with family, and a quarter of millennials surveyed would prefer to receive an experience as a gift. Digital news: trends, tendencies, merch and New Year Source Digital news: trends, tendencies, merch and New Year Source Zoomers and Xers have slightly different values, but they all have one thing in common: we look forward to the holiday, gifts and cannot imagine the New Year without a traditional Christmas tree! By the way, you can read more about each generation and its expectations by following the link .
You can also use this information when preparing your preEmail List - and post-New Year’s creatives. Distance is not a hindrance “My best gift is you.” This conclusion was made by the Yandex Travel service based on its research , in which 30% of Russians said that they intend to give a gift to their family and friends in person and will travel to another city or country to do this. Every fifth person surveyed specifies wishes for gifts in advance. The list of the most desired holiday gifts this year includes sweets and money.
Advent calendar - a tradition that has become a trend Another wonderful tradition-attribute of Catholic Christmas, which was boldly picked up by marketers around the world. Digital news: trends, tendencies, merch and New Year Image from the author's archive Now the principle of “opening windows” of the advent calendar is successfully used to promote absolutely any goods and services online. Why does the advent calendar work so well in digital? Read the article from the Telegram channel “Notes of a Marketer.” In short, a digital advent calendar is a special project with mechanics that are interesting and familiar to the audience. Special projects: what are their advantages But how to predict the effectiveness of a special project, what are their advantages compared to classic advertising, how to create a successful special project for your audience? To answer these questions, Tiburon Research x Realweb Creative conducted a study on the effectiveness of special projects and identified the advantages of this communication format.
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