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Who could blame them? With so much noise in the marketplace, it can be hard to decide what companies to listen to and which ones to ignore. That said, authentic content is a super hot trend in visual content these days. Most audiences no longer want to see polished stock photos with people who looked like they just stepped out of the pages of a magazine. Instead, they want honest shots that show real people doing real things.
Even candid photos of C Level Contact List laughter, family dinners, or just normal people doing their everyday jobs in your industry can be eye-catching. Plus, it gives your audience a reason to share the image or graphic — which gives you more brand exposure. KIT Brand Guidelines Bundle 3. Remember a few years ago when Niantic introduced Pokemon Go? Everyone went crazy, as it was one of the first options out there to merge smartphones and augmented reality. These days, tech advances have made it easier than ever before for companies to offer mixed reality integration into their mobile experiences.
Think elements like being able to virtually try on a pair of glasses before buying them or seeing whether a furniture piece fits well in a room. After the pandemic, these mixed interactive experiences have been incredibly important as more people are staying home and not buying from brick-and-mortar retailers as frequently. That said, it is no wonder that the convenience of such content is only expected to rise. Meaning that now is the best time to jump on board. Even non-retail companies can offer this type of media experience, too.
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