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The more you continue marketing, building your brand or researching buyer information, the more ways you will find to validate your assumptions. The key is to be flexible, keep your ears open, and continually revise and refine your model. Q: How do you manage those roles when employees remain the same but the roles they play in each company change? For example, the CFO is the primary driver of the entire process for one company and then only participates in the procurement phase of another company .
AKOONU: What you're describing are differences in buying patterns among different types of companies or different brands in different markets. Segmentation is certainly part of the answer - the same role (e.g. CFO) may America Cell Phone Number List play very different roles in different segments (SMB vs Enterprise). of your niche is key to making sure you capture the nuances of these types of experiences. Of course, individuals and companies may have nuances in their buying behavior, but personas and journey maps will still be very insightful in realizing their buying journey. →If you missed the webinar, be sure to check out the full recording, which can be found here .
Head to our website to download our new e-book , Marketers Need to Start the Conversation with Buyers from Sales. What it's like to work as a ghostwriter for some of the world's top healthcare brands March 18, 2016 Go behind the scenes with Brafton content writer Kaitlyn Manighalam. If you ask Kaitlyn Manighalam what her job is, she'll tell you she's a senior writer at Brafton. What she might not mention right away is that she’s responsible for producing content for some of the world’s top healthcare brands on a daily basis. Caitlin's interest in medicine actually goes back to before she decided to become a writer.
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