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COVID-19 has evolved into a global event affecting public health and the economy. These are uncertain times, we don’t have all the answers, and with retail businesses reducing their hours and operations, e-commerce will thrive. But while some households are turning to e-commerce to replace physical shopping, others are unsure of their future income. This instability is impacting users’ search ad conversion rates[size=14.6667px].
with retail conversion rates down 14%. good news? Large retailers, including Amazon, are slashing their Bolivia WhatsApp Number Google Ads budgets, resulting in a 9% drop in CPCs on Google, balancing return on ad spend (ROAS) for most retailers. Google Ads Results for Retail Data from Tinuiti’s Andy Taylor Ironically, wholesalers and liquidators seem to be noticing the opposite trend, with a 14% increase in CPC but a 9% increase in conversion rate.
Employment and Education Schools and universities across the country have been closed for weeks, prompting an increase in online learning and training. Despite the changes in the classroom, there have been no short-term changes in the performance of higher education advertisers. in and the June SAT exams not yet canceled, prospective students are not changing their behavior on the SERPs.
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