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Stories and behavioral examples that occur in the commercial area. 14. Hypergrowth In the book "Hypergrowth", Aaron Ross and Jason Lemkin present a diagnosis of the reasons that lead companies to not grow at the expected speed. They point out that, for this growth to occur, it is necessary to guarantee a niche, create a pipeline that is predictable, make scalable sales, increase the size of transactions, understand deadlines, reinforce the sense of ownership of team members and take correct decisions for the future. 15. Weapons of Persuasion " The Weapons of Persuasion " brings together the main studies done by the author,
Robert Cialdini, to influence and persuade through sales Fax Lists techniques. In total, part of the sale, which he calls "mental triggers." 16. The goal, A Continuous Improvement Process " The Goal, A Process of Continuous Improvement ", by Eliyahu M. Goldratt, brings the story of a factory manager who needs to improve his development within 3 months. To do this, you must find ways to reduce production costs, in addition to increasing profits and optimizing stock. Thus, the book brings excellent insights for sellers. In the end, selling also requires the creation of processes that bring the
necessary results to achieve the sales goal. 17. The Power of Habits Everyone who works with marketing needs to cultivate some habits, such as following new market trends and updating their Digital Marketing knowledge . In sales, the scenario is no different. Therefore, the book "The Power of Habits" , by Charles Duhigg, is quite suitable. He helps salespeople reflect on the actions in their routine that can harm their development and productivity. 18. The 7 Habits of Highly Effective People Being productive is the secret to success for everyone who works in sales. However, to achieve performance, it is necessary to cultivate good habits. Although " The 7
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