which brand owners have the right to speak

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For example, Song Dynasty, a fragrance brand that started online, decided to shift the focus of the brand to Xiaohongshu in July due to the long conversion link from planting on Xiaohongshu to completing transactions on Tmall, and added Xiaohongshu during the Double period. The launch of Red Book places the lowest-priced product rights in Xiaohongshu. Revenue in is expected to exceed million. Another example is Bantian Yao Grilled Fish, which was removed from the shelves and then put on the shelves of Meituan in order to compete for preferential


policies; after companies with super anchors such as Oriental Selection and Make a Friend grew up from Douyin, they chose to enter Taobao Live and JD. As time goes by, the status of brands and platforms has also changed: from the time when brands were "one-click locked" by e-commerce platforms and could not be taken off the shelves, now they can come and go freely, and can even "wrestle" with major e-commerce platforms. The Malaysia Phone Number Data emergence of this "reverse choice of one" phenomenon shows that the e-commerce industry has entered an era in . After in-depth research and analysis, "Zhuangshuai Retail E-commerce Channel" believes that there are multiple reasons behind this





phenomenon: First, the e-commerce industry is no longer dominated by one company. ‍‍‍‍‍‍‍‍‍‍ E-commerce platforms have formed a competitive landscape based on different models such as shelf malls, social networking, content, community and AI. With more than billion users and complete industry infrastructure, e-commerce platforms of different models can give full play to their own advantages and provide better services. Users, users and brand merchants have more choices and operating freedom. Second, the digitalization level of brand merchants continues to improve.