I saw a huge increase in organic rankings,

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Update your content and don’t forget what you’ve already posted. In fact, Cyrus Yung, co-founder of SEO firm Ascelade, said updating old content is a strategy that has served Ascelade well because Google has a freshness ranking factor and most sites will eventually see content decay. “They had some older articles that had previously ranked highly and attracted backlinks, but search traffic for that particular article was trending downward,” he said.


Mark Webster, co-founder of the online marketing education company Authority B2B Email List Hacker, said that in 2019, Authority Hacker focused on strategies for updating old content rather than just launching new, high-quality content. "After some testing, we found that making simple updates and tweaks, and most importantly, changing the date of the article to represent the latest revision [made] our rankings [jump] immediately," he said.




“It’s no secret that Google prefers fresh content, but we didn’t expect this to win so easily.” Examples of Best Marketing Strategies Updated Content What’s more, it’s cheaper to update older content, so this from Webster A little trick is a "big win". Jeroen Minks of PPC agency Vazooky Digital also calls updating existing website content “one of the best and most successful marketing strategies I used last year.” “By going through each article and page individually and [updating] them.