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At this point you are surely anxious about how to carry out your SEM campaign, right? We already tell you how! The ABC to deploy a campaign of this type To launch your own SEM campaign, among many aspects to consider to guarantee success, the following stand out: Determine your investment objectives The first thing is to specifically define the objectives that you want to achieve with the Ads actions. The most recurrent objectives may be: increase sales; accelerate conversions; generate brand awareness or visits to the site. Campaign form The structures of these positioning strategies in the SERPs can be managed through the configurations of the organization's variables, in order to optimize the use of the budget, relying mainly on: the division of SEM campaigns by the areas or type of product that your business handles.
Each campaign is configurable according to: daily Gansu Mobile Number List budget, location, language, keyword, start and end periods, among others. Determine ROI This step is essential to understand if the investment in the shares is justified. To calculate ROI we recommend using the general formula: (Income generated by the campaign – Investment in Ads) / Investment in Ads. The higher the ROI, the more profitable your investment will be. Strategic keywords Keyword research is essential to ensure adequate ROI for your goals. Some tips for this stage are: Choose keywords according to the structure of your campaigns and ad groups.
Take advantage of the power of long-tail keywords to impact specific niches instead of seeking to compete in massive areas. Use negative KW to prevent your keyword from ranking for searches that are little or not relevant to the strategy. Rotating ads With ad rotation you can determine which of the specific ads performs best, which makes it easier to identify content that produces a better impact and establish a guide for the future. Optimized landing pages The landing pages intended for SEM campaigns directly influence the ROI of the strategy, since they are the ones that ultimately materialize the objectives.
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