How to educate your potential customerTake some time to think through the lik...

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But it doesn’t waste any time delivering the key selling points: The product is handmade in Nepal ( emotional need), and it can fit in a backpack or be used alone (practical need).The copywriter spends the rest of the description blowing out these two main points. Where it really shines is the explanation of how the traditional materials aren’t just beautiful, but are also practical. Who would’ve thought that Tibetan sheep’s wool would be such a good cushion to protect a laptop? Or that the traditional weave of the hemp would keep the case light and easy to carry? Talk about educating your buyer.[size=14.6667px]

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Purchased from you previously?Purchased this item previously, or a similar one, from Belarus Mobile Number List another retailer?Researched the item before hitting your product page? (Check Google Analytics to see where your traffic is coming from. It might yield some interesting insights.)Any knowledge about the best practices for creating this product? If not, would they like to learn?4. Tell a storyWho doesn’t love a good story? Bedtime stories, ghost stories, war stories, tragic star-crossed lover stories, that-awkward-thing-I-got-mocked-for-in-middle-school stories.





Telling stories, both to ourselves and others, is part of what makes us human. It’s also a powerful marketing tool, especially for your product descriptions.This description below does so much more than introduce a backpack and explain how many items it can hold. It tells (you guessed it) a story.product description for a backpackVia ThinkGeekHere’s the product description:ENDOR COMMANDOOfficially-licensed Star Wars merchandiseSometimes blending in is the best planBig enough for your Ewok BFFPack it up.