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CTV ads open the door to advertising on some of the biggest streaming services, like NBC Today and A&E, while giving you advanced targeting options to reach the right user at the right time. geico hulu ad You’ll also get access to key data points like impressions, viewing percentages, and more. “Amazon will soon have ad spots on Prime too,” Dan says — making it a valuable strategy to lean into this year. 27. Lean into personalized ABM campaigns In 2024, account-based marketing (ABM) is more accessible than ever.
However, that also means inbox flooding is on the rise. Belgium Phone Number Data Personalization is no longer a nicety. It’s essential for businesses that want to stand out and attract attention. Dan notes, “Personalization to the nth degree will be required in order to stand out and get your targets to convert.” 28. Invest in a mature tech stack All of the above trends and strategies sound great, but you need a well-thought-out infrastructure to make them effective.
The need for more mature tech stacks in 2024. Dan shared, “I’m seeing a lot of previously one-feature products adopting more features to accommodate new capabilities across the techy marketer’s toolbox.” Expert insights from dan headshot Dan Shaffer WebFX’s Director of Marketing Operations Tech advancements like AI and increased reach through new ad capabilities are only achievable if you have the processes, the tech, and the people behind the scenes making it work.
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