SEO for hotels, guide to increase direct sales

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Developing an effective and well-defined SEO strategy for hotels is essential to increasing sales. Having a website for a hotel is a good idea, but without an SEO strategy that allows it to position itself and gain visibility compared to the competition, it is like having a chair without legs. Only people who specifically search for the hotel name will find the website.

Furthermore, we must take into account not only the competitiveness of the large hotel chains in this sector, but also the OTAs (Online Travel Agencies) or search engines such as Booking, for example.

Importance of an SEO strategy for hotels
The strong competitiveness in the hotel sector implies adopting a series of criteria on hotel websites. This is what is called organic SEO positioning . That is, appearing in the first results of Google without having to pay for ads, but only by using a good SEO strategy.

According to the online magazine Hotels News Now Mexico Mobile Number List  at least -% of hotel website revenue comes from organic SEO searches . But search engines are constantly making changes to their algorithms. For this reason, it is necessary to make continuous changes and updates in marketing and positioning strategies.



Strategies to improve SEO for hotels and boost sales
How to increase sales through good SEO positioning? In order to boost sales, it is necessary to carry out a series of strategies that ensure good positioning.

Understand potential customers
In any business you seek to attract customers, and to do so it is necessary to understand potential customers. For example, when determining keywords, you need to understand what words customers would type. If we know what terms they search for the hotel on the Internet, we will have the key. For this it will be necessary to find the attractions that characterize the hotel , for example, “hotel near the Alhambra” or “aparthotel with a playground in Valencia”.

It is also convenient to know what users look at when they visit a hotel's website . For example, if they visit the blog, if they check the comments and ratings, etc. It can be found out through tools such as Google Analytics and adapt the website and strategy to enhance these parts that users consult most frequently.

Currently, the trend in the hotel sector is the sale of experiences . You can take advantage of this to create new quality content for potential customers and thus increase direct sales.