What are automation emails

rigite2542@artg

Email automation follows a simple basic idea: Whenever a recipient meets a certain criterion, an email is automatically sent to them . This could be, for example, being added to a specific list, a special date such as a birthday, purchasing a product or another event. So you only have to set up these emails once and the reader will automatically receive them in their inbox. So you can pursue different goals and address target groups with different emails. In the end, what is crucial is that you know and define what you are using each email for and which explicit target group it is aimed at.

The sound makes the music: How do you best address your target group? If you know Special Data exactly which target group you want to reach with your newsletter and your other email activities, you should think about how you want to communicate with them . The communication style is often underestimated, but: Not only your corporate design, but also it is an important part of your company identity ! Ultimately, you use your language to convey your company’s messages in a very concrete way. So it's better to leave out worn-out phrases.



It's better to rely on your very own tone , which is not only reflected in your emails, but ideally extends through all your communication channels. As a little inspiration: your style, for example informative, entertaining, formally, serious, motivating, funny, activating or be ironic. A tip: Decide on a communication style – and then stick to it! If you use your language style continuously and consistently, you will create a high recognition value for your recipients and can build long-term trust with your readers.