|
|
However, this market is not one created by large corporations. This is a market created by SMBs, with an average of 80% spending less than 500,000 won and 70% spending less than 300,000 won. If you look closely, it's not a big company. These are people who pay 200,000 to 300,000 won to increase website visitors. I think those people are willing to pay 30,000 to 50,000 won more if they can increase the conversion rate, communicate and manage customers, and do marketing based on that data. Choi: It’s quite persuasive… Siwon Choi: That’s right. The total number of pages in Korea is estimated to be around 400,000 accounts. This 400,000 is the final goal, and about 200,000 of them are our main target. Choi: You really have to think about eating up the entire market to make this calculation. Siwon Choi: Yes. Because we think this is a phone call. It is a chat service that can be placed as conveniently as having a phone in the office. It is not a tool with complex functions.
This year, we added a feature called ‘Support Bot’ that allows you to create a chatbot without a developer. Lowering Cambodia Phone Number Data the threshold for chatbot introduction. / Source: Platum Choi: The culture has changed a lot. We also use both phone and KakaoTalk, and there are far more consultations on KakaoTalk. Siwon Choi: Because it’s comfortable. These days, consumers are uncomfortable with the act of making a phone call. And users are just not interested in Channel Talk, Kakao Talk, or Naver Talk. They just want to contact the company quickly. But from a company's perspective, it's very difficult to manage it all. So, our starting point is to integrate easily. It is also called ‘colphobia’ in technical terms. Note: Dictionary of Current Affairs) Choi: Is integration possible? Siwon Choi: Yes. We have our own chat interface, but it also works with Kakao Talk and Naver Talk. No matter where a question comes from, the administrator can see it all at once. Choi: Oh… Siwon Choi: In the future, we are preparing to be able to link it with phone and email. The focus is on creating a good administrator page so that you can clearly see all responses, whether by phone or chat.
Why Korean companies can best respond to Korean services Choi: Is Zendesk a similar service overseas? Siwon Choi: There are quite a few similar services. Something like Intercom or Zendesk. But it's a little different. It can be broadly divided into three types. One is a CRM service that can manage customers. The second is a type of issue tracker that can track and manage issues when they arise with customers. It is also called a ticket system. So, Salesforce started with CRM, Zendesk with issue tracking, Intercom with live chat, and Braze with marketing functions, but these days, they have all expanded their functions and become similar. Zendesk competes with Salesforce Intercom competes with Zendesk Choi: In the end, everything goes sideways... Siwon Choi: It all makes sense. When you chat for consultation, you will naturally hear complaints, and you need to forward them to the person in charge and see if they are resolved, so issue tracking is necessary. In order to provide good consultation, you need to know who the customer is, so you move on to CRM.
|
|
發表於 19:54:56