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Companies are beginning to realize that in addition to distribution channels, brand building and marketing are equally important. Increase in consumer awareness Consumers have become more sophisticated and informationsavvy, and they are beginning to seek products with stronger brand identity and differentiation. Therefore, companies need to build brand image and enhance consumer loyalty through effective marketing strategies. Growth of Advertising and Media The popularity of television, radio and print media has made advertising an effective marketing tool.
Companies began to use these media to spread brand inform Rich People Phone Number List ation and attract target markets. Advances in technology Advances in technology, especially developments in communications and data analysis, enable companies to more accurately locate target markets and achieve more effective market segmentation and target marketing. The era of marketing is king has the following characteristics Emphasis on branding and market positioning Companies have begun to focus on brand building and market positioning to differentiate their products and services and attract specific consumer groups.
Target marketing and market segmentation Implement different marketing strategies for different consumer groups to meet their unique needs and preferences. Extensive use of advertising and public relations Utilizing various advertising media television, radio, print, etc. to increase brand awareness and attract consumers. Consumer research and behavioral analysis Invest in market research to better understand consumer needs and preferences and adjust marketing strategies accordingly. Gamble, which conducted indepth research into the specific needs and preferences of different consumer groups, segmented the market into multiple unique market segments, and launched different creative advertisements for the market segments in the minds of consumers.
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