How much does a Facebook Ads campaign cost?

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The classic question that every social media manager and advertiser hears asked is precisely this: " how much will it cost me to advertise on Facebook? ”The good news is that the choice is completely yours !Remember, however, that it is still an investment and not an expense , because it has a measurable return. Consequently, as often happens, the greater the investment, the better the results obtained .



To give you a concrete and very simple example: if the average Special Data cost of getting a user to buy on your site was , by investing €10 you would have a maximum of 2 potential purchases. If your investment was €20 instead, there could be 4 purchases.The budget must therefore be commensurate with the objective and target we have chosen previously.Unfortunately, Facebook's functioning is not so mathematical (maybe ) and this is why every campaign, after having been planned and after its "trial period" (in jargon: learning period ), needs to be analyzed and optimised.Control, review and optimizationLet's go back to the initial example, consider an advertising campaign as if it were a car. We all know that our vehicle needs to be serviced and occasionally slightly modified (see winter tire change).What do we want you to understand with this?





Simple, even your campaign cannot be created and then abandoned to itself. Of course, if it is created very carefully and if the funnel is effective , it is possible to obtain good results for a certain period of time but... why settle for good results when these can be excellent?Now, there is a lot of information and material to work with but if you want to learn more about Facebook ads and/or need strategic advice, we are at your disposal. Simply fill out the form found here and you will be contacted as soon as possible.