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Thus, the different phases of the purchasing journey determine the search for prospects and the type of content to which they will be sensitive. Content marketing must therefore adapt its media to the different stages of the purchasing journey to be effective. your customers' purchasing process and determine which content will be most relevant at each phase.
If the type of content to produce for this or that Phone Number Data phase will mainly depend on the specific needs of your customers, here are some ideas concerning the types of content to favor for each phase of the purchasing journey. CTA-LB-inbound-marketing Discovery phase As mentioned previously, the first stage of the buying journey begins when prospects understand that they are facing a problem. Their research therefore aims to find fairly general and rather informative content which will help them define their needs more precisely.
To do this, you must favor sufficiently broad content – to give your prospects an overview of a subject that they do not understand – and sufficient explanations so that they can understand the ins and outs. This may include: Studies : they allow you to summarize research on a subject and are therefore very useful for prospects in the discovery phase who wish to obtain information.
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