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So be sure to create consistency between your way of communicating and the innovation you propose. In this regard, once again, inbound marketing perfectly meets this objective. content themselves, without being directly canvassed. This is a lever appreciated by consumers who do not feel cheated since they were able to consult interesting content which meets their curiosity. By creating content specifically designed for your targets, inbound marketing anticipates and removes all obstacles to purchasing.
Are your prospects hesitant because they are worried about Chinese Malaysia Phone Number List the security of their data? Publish an article on this subject, to reassure and demonstrate the seriousness of your solution. They are afraid of the change that your E-health solution will bring about within their structure? Write an article to highlight the benefits of your product, while explaining how to encourage its appropriation by the teams.In the digital market, companies create as much content as possible to attract and convince consumers .
The boom in available publications accelerates each year the effects of content shock , a real thorn in the side of advertisers. Faced with consumer weariness, it becomes necessary to adopt a new strategy in the development and distribution of content. Content shock: kesako? Content shock, literally “content shock” is a theory put forward in 2014 by an expert in international marketing, Mark Schaefer. Since the advent of the Internet, more and more publications are shared; but this explosion of digital content is not proportional to the number of consumers.
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